Leatherman Tools

Leatherman Tools. Replacing the Swiss Army Knife.

Leatherman has all but replaced the pocketknife as America’s handy-dandy go-to all-purpose multi-tool. A staple among blue-collar workers and first responders, this campaign was developed with white-collar adventurers in mind, who may have more familiarity with the Swiss Army Knife than Leatherman. Stuff happens is the tagline, accompanying slightly tongue-in-cheek emergencies wherein a trusty Leatherman multi-tool could save your life.