LG Consumer Electronics

LG Consumer Electronics. Introducing a new brand of televisions to the U.S.

How do you sell Korean newcomer LG TV’s in the U.S. male-saturated, sports dominated market? Answer: position LG flat screens as beautiful additions to home décor, target women as equal partners in this purchase decision, and run commercials on HGTV with the tagline, LG. Life’s good. Today, LG is the best selling brand of televisions in the U.S.