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Case Study

Pendleton Woolen Mills

Pendleton Woolen Mills. Haut Couture for the American hero.

Pendleton Woolen Mills is a Portland based textile manufacturer that has survived the vagaries of the fashion world since 1863. This campaign gives a glimpse at this history by showcasing celebrities whose reputations have also endured changing trends. WARRANTED TO BE PENDLETON is embroidered on their label, and I sought to create messages that stitched Pendelton’s corporate values on consumer’s hearts as well as their shirts and woolen blankets.